
Capability Infrastructure
For businesses where the limiting factor is capability, not ambition.
What we do

AI Visibility & Generative Engine Optimization
Embedded build of brand visibility in ChatGPT, Gemini, Perplexity, and AI Overviews, with a working model that holds after we leave.

AI Transformation for Brands & Retailers
Business-led AI strategy, prioritized P&L-material initiatives, scale-in-mind pilots, and the operating model behind them.

Future-Proof MarTech
Assessment and design of an AI-native, composable, agent-ready MarTech stack, with vendor selection and deployment leadership.

AI & Enterprise Technology Strategy
Pragmatic technology strategy for the systems estate, AI policy, governance, and roadmap, with fractional CIO support where needed.

Third-Party Provider & Vendor Right-Sizing
Vendor and SaaS portfolio rationalization, contract consolidation, and the governance model that keeps the portfolio in control.

Technology Integration for Acquisitions & Transformations
Pre-close diligence through 100-day plan and platform consolidation.

Integrated People & Technology Alignment
Combined people and technology integration workstream for acquisitions and major transformations.
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Organizational Capability & Friction Diagnostic
Forensic diagnosis of structural and capability gridlock, with the restructuring and capability roadmap to remove it.

High-Velocity People Integrations & Separations
Pre-close to steady-state people, culture, and organizational integration for M&A.
Examples of our impact
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Nike SNKRS AI-driven forecasting and member engagement
Architected an AI-driven personalization platform that reduced forecasting errors by 44% and increased active member spending by $26 per user. Added seven additional days of platform engagement per user. Engagement score grew by 55 pts. Engineered predictive models to align user interactions with proactive, tailored offers, directly driving measurable financial growth.
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Global medical company GEO launch
Three-month embedded engagement to build GEO capability from the ground up — masterclass, priority question definition, GEO tool deployment, content stack rebuild, cross-functional operating model. In six months the brand reached #1 on AI Search in the focus country on the priority topic — measured on share of voice and citation rate across ChatGPT and Gemini. Working model fully adopted post-handover.

GE Capital $700M bank separation
Spearheaded human capital strategy for the carve-out and sale of GE Capital’s finance division; aligned total rewards and employment terms to achieve 90% employee retention and seamless operational continuity.

Group Vidanta Technology strategy
Built and executed enterprise‑wide technology strategy across seven resort campuses and 45+ operating companies — spanning resorts, theme parks, water parks, cruise, golf, real estate, sales, and entertainment. Delivered unified ERP and CRM platforms, modernized property management, POS, central reservations, ticketing, and call‑center systems, and drove a full digital transformation that enabled significant operational scale and supported unprecedented revenue and guest‑volume growth.

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Our practice leaders
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LINDA CEREDA
Amsterdam
Linda focuses on AI and data at The Convened, helping leadership teams turn AI ambition into measurable business value. Over 20 years across digital, data and marketing — including senior global leadership of marketing data at Nike — she has built a reputation for cutting through complexity and getting to the work that actually moves the number.
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LEN DUDIS
Philadelphia
Len focuses on technology and digital transformation at The Convened, leading AI-implementation and enterprise-systems work for companies that need a clear path through the noise. He brings 25+ years as a CIO across hospitality and theme-park leaders including Grupo Vidanta, SeaWorld and Walt Disney World.
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GABRIELLA EBERHARDT
London
Gabriella focuses on transformation at The Convened, working on the structural design and organizational friction that quietly decide whether technology and AI adoption succeed or stall, and whether workforce productivity and decision velocity accelerate or decline. She brings 25+ years across pharma, financial services, FMCG and industrial sectors, including senior roles at GE.


