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Vincent has held senior brand and communications leadership at iconic global and local brands, most recently as SVP of Global Marketing & Communications at Perry Ellis International, where he increased brand awareness 26% in 12 months and built an $8M+ partnership portfolio spanning the NFL, NHL, iHeartMedia and Bleacher Report. At Reckitt he built a PR and partnerships function from the ground up across a $1.2B+ intimate-wellness division, delivering +800% growth in earned media across 100+ countries. At Tommy Hilfiger he helped drive 30% growth after five years of decline, contributing to the brand’s expansion from $500M to $2B+ in retail sales.


He combines brand, celebrity, athlete and sports-league partnership development with digital transformation and MIT-certified AI-strategy training, and has led marketing organizations of 45+ across brand, PR, digital and creative.


Excels at: brand repositioning and revitalization, celebrity/athlete & sports-league partnerships, omnichannel and AI-enabled marketing, crisis communications.

Practice

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Sector Experience

Retail & Consumer; Media, Entertainment & Sports

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VINCENT PANZANELLA

OPERATOR

New York

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