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Katerina leads The Convened, the operator brand she co-founded within Eunity Partners. Her starting question is always the investor's and the consultant's: where is value created, and what capability does it take to unlock it. That lens shapes how The Convened is built — which operators join the bench, how their expertise is matched to a client's situation, and how the brand stays disciplined about the outcomes it promises.


Her remit spans the strategic direction of the brand and its standards, drawing directly on a career spent at the intersection of executive talent and value creation. She is a natural partner for private-equity-backed businesses and high-growth organisations, and brings the same rigor to curating The Convened's network and to leadership assessment that she applies to senior executive engagements.


Katerina brings 25 years of leadership experience across management consulting, private equity and executive talent — spanning McKinsey & Company, SNH Capital Partners and Skill Capital, where she served as COO and Board Member, building deep expertise in executive search and talent advisory for private-equity portfolios. Her earlier career at McKinsey and SNH gave her a grounding in complex strategic problem-solving, investment-thesis development and operational transformation across multiple sectors — the combination of strategy, investment and people expertise that defines how she leads The Convened today.

Practice

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Sector Experience

Retail & Consumer; Professional Services

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KATERINA CREWS

CO-FOUNDER

Austin

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