Alex pairs rapid strategic discovery with immediate implementation, on the view that strategy without execution is just expensive validation. His "Position + Pivots" approach has supported C-suite executives and PE-backed businesses — including Blackstone, L Catterton, Carlyle Group and Black Diamond Capital Management — to define where they stand and build the customer strategies that move them forward. Recent work includes turning Sleek Machine into a strategic growth partner and repositioning Bliss from a failing prestige brand into a mass-market success.

Earlier in his career he led strategic transformations at Warner Bros., Disney, Macy's, Getty Images and Equitable, giving him an unusually broad lens across retail, media and financial services. He works best with companies growing faster than their positioning, inheriting a brand that no longer fits, or trying to make sense of what their customers are telling them before someone else does.

Excels at: strategic positioning and repositioning, customer and brand strategy, PE-portfolio value creation, transformation through inflection points, fractional executive leadership.